In development · coming 2026
Briefer
An AI that introduces you the way a close friend would. Answer a few questions, and your friends can ask your AI anything about you.
Plutia Labs Studio
Plutia Labs
We build consumer products around how people understand each other.
Pre-launch2026Seoul, South Korea
01 — Product
What we're building
02 — Why
Why
The way we introduce ourselves online — bios, profiles, dating apps — captures almost nothing of who we actually are. I started Plutia Labs to change that. Briefer, our first product, is an attempt to let an AI introduce you the way a close friend would: with the small specifics that make you, you.
03 — Team
Team
Three people, one product. We share the work end-to-end — research, design, model, ship.
Founder & Builder
Inkyu Choi
Builds Plutia Labs end-to-end — concept, code, ops. Likes products that feel hand-made and small enough to actually finish. Based in Seoul.
“Ship something a friend would notice.”
Design Lead
Yujin Park
Leads visual and interaction design. Comes from consumer apps where the difference between a good day and a bad one was four pixels. Cares about typography, silence, and motion that means something.
“The interface should disappear before the idea does.”
AI Engineer
Daewoo Kim
Owns the model, retrieval, and evaluation loop behind Briefer. Spent the last few years on conversational systems — this one is the first he believes in.
“Make the model say something only you would say.”
04 — Timeline
Timeline
How we got here. No revenue numbers, no growth charts — just the build.
2024 · Q4
Plutia Labs is founded
Inkyu starts the studio in Seoul with one mission — build consumer products around how people understand each other.
2025 · Q2
Briefer concept prototyped
First end-to-end demo of an AI that introduces you the way a close friend would. Tested only on the founder's friends.
2025 · Q4
Team of three
Yujin and Daewoo join. Full Briefer build begins — design system, model evaluation, the introduction loop.
2026 · Q1
Closed alpha
Quiet rollout to a small circle. The intent: see whether AI-mediated self-introductions feel less awkward than the status quo. Early signal — yes, when the small specifics are right.
2026 · Now
Pre-launch
Briefer is in development for a public release later this year. Early-access list open.
05 — Contact
Contact
For early-access invites
briefer.bio/early-accessGeneral inquiries
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